Inside This Year’s Super Bowl Halftime Show

in the 53-year-long history of the Super Bowl, which started branding its halftime show as a must-see performance in the 1990s, only one Latin artist has headlined, and she did so twice: Gloria Estefan, in 1992 and 1999. (Enrique Iglesias performed in 2000 but not as the main event.) But when Jennifer Lopez and Shakira co-headline at Miami’s Hard Rock Stadium on Feb. 2, it will be the first time two Latin artists — and Latin women —have top billing together.

It is also the first time that JAY-Z’s Roc Nation will produce the show (along with the NFL and Pepsi), after the company signed a multiyear partnership with the NFL in August 2019 to consult the league on entertainment. For Roc Nation’s first go, the show’s producers specifically tapped Lopez and Shakira for the halftime show to ensure that from now on the Super Bowl spotlights the culture of the city that hosts it, according to a source close to the situation.

The Super Bowl has always usually had one headliner with a featured guest (last year’s halftime show in Atlanta was headlined by Maroon 5 with appearances from Travis Scott and Big Boi). This year, that trend will continue as multiple special guests — rumored to be Latin artists as well — will join Lopez and Shakira.

In terms of the set and theme for this year’s show, the source says the stage design will draw inspiration from women’s empowerment and Latin culture in order to reflect Miami. The source also noted that announcing Lopez and Shakira first was intentional, and that while the other artists could have been revealed at the same time, everyone wanted to give the female performers a “they come first” feeling.

This article originally appeared in the Feb. 1, 2020 issue of Billboard.

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