Lady Gaga’s New Perfume By Valentino

The new fragrance, Voce Viva, is due out in September and was conceived by director Pierpaolo Piccioli and the beauty team at L’Oréal. The collaboration between the fashion empire and Mother Monster was announced on Instagram today (July 10).

Piccioli has this to say about working with Gaga:

“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same ourValentino community stands for. I am so proud for having her in.”

The ‘Rain On Me’ singer and Valentino are building up the suspense, with neither revealing the full details of the perfume.

Word is that the notes, along with the campaign images, will be revealed in September to coincide with the worldwide release.

The excitement is real!

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