The Weeknd to Perform ‘After Hours’ Virtual Concert on TikTok
Next Friday, August 7th at 6:30PM MT, TikTok will host a live virtual concert from The Weeknd, where he’ll perform tracks from his latest album, After Hours, the social network announced today. Rather than appearing in person like a typical TikTok video, The Weeknd will be represented by a digital avatar in what TikTok calls its “first-ever in-app cross reality experience.” TikTok says viewers will be able to interact with the singer as he performs.
This event is just the latest example of big-name musicians performing virtually. Fortnite’s recent events, such as Travis Scott earlier this year or Marshmello’s concert from 2019 are two of the biggest examples, each drawing in tens of millions of viewers who participated live either in-game or by following along on streaming services like Twitch.
TikTok teamed up with Wave for the concert, which has put together virtual performances with artists including John Legend and Lindsey Stirling. In past concerts like this, a video feed of the artist wearing a mo-cap suit can occasionally be seen in the bottom right of the screen, showing their real-world performance being translated into a virtual one. It’s unclear if TikTok intends to provide a similar behind-the-scenes look at The Weeknd’s performance.
TikTok says the virtual show will also raise money for the Equal Justice Initiative, a charity working to support racial equality. Users will be able to make donations via the TikTok app, and the social network says it plans to match donations up to an unnamed “generous amount.” Merchandise will also be available for sale, with proceeds being donated to charity.
You can RSVP for the show here.