What’s Up With the Moldy Whopper?
Burger King’s latest marketing video features a beautiful Whopper slowly decaying in timelapse. What does this even mean?
The Twitter-verse is split on the reactions to the controversial Burger King ad:
the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. pic.twitter.com/yQL6kAYZrY
— Burger King (@BurgerKing) February 19, 2020
Basically, Burger King is insinuating that their new Whopper in development will be preservative-free and susceptible to the ravages of time. They hope to have rolled it out by the end of 2020. That begs the question: just how many preservatives do Whoppers have now?
— 𝙲𝚘𝚍𝚒 (@Codishaa) February 20, 2020
This tweet highlights the notion that McDonald’s produces indestructible fast food that takes years (if ever) to decompose.
🍔🧐 the reason the mouldy Whopper works is that ‘McDonald’s doesn’t rot’ has been used to justify not eating burgers. they’ve tapped into a deep piece of the collective unconscious + a likely reason people are ditching 🍔. this makes burgers ‘real food’ again #whopper pic.twitter.com/p9bnUG4tmy
— Stuart Parkinson (@stuparkinson) February 20, 2020
Some people are turned off enough by the ad that they won’t be ordering a Whopper any time soon.
— Aimet Bott (@AimetBott) February 20, 2020